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    <title>Blog | Tim Wirzburger</title>
    <link>https://www.palisade-marketing.com/blog</link>
    <description>Palisade Marketing's blog on SEO, content marketing, website optimization, and more.</description>
    <language>en-us</language>
    <pubDate>Wed, 10 Jun 2026 11:35:48 GMT</pubDate>
    <dc:date>2026-06-10T11:35:48Z</dc:date>
    <dc:language>en-us</dc:language>
    <item>
      <title>Case Study: 350% Increase in Leads with $0 Ad Spend</title>
      <link>https://www.palisade-marketing.com/blog/case-study-350-increase-in-leads-with-0-ad-spend</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.palisade-marketing.com/blog/case-study-350-increase-in-leads-with-0-ad-spend" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.palisade-marketing.com/hubfs/image-png-May-16-2026-10-27-32-9210-PM.png" alt="Case Study: 350% Increase in Leads with $0 Ad Spend" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: left;"&gt;&lt;span style="font-family: Arial, Helvetica, sans-serif;"&gt;Converting qualified leads, building a healthy deal pipeline, and turning sales opportunities into closed deals—at the end of the day, isn't that what marketing is all about?&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.palisade-marketing.com/blog/case-study-350-increase-in-leads-with-0-ad-spend" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.palisade-marketing.com/hubfs/image-png-May-16-2026-10-27-32-9210-PM.png" alt="Case Study: 350% Increase in Leads with $0 Ad Spend" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: left;"&gt;&lt;span style="font-family: Arial, Helvetica, sans-serif;"&gt;Converting qualified leads, building a healthy deal pipeline, and turning sales opportunities into closed deals—at the end of the day, isn't that what marketing is all about?&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21365213&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.palisade-marketing.com%2Fblog%2Fcase-study-350-increase-in-leads-with-0-ad-spend&amp;amp;bu=https%253A%252F%252Fwww.palisade-marketing.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>SEO</category>
      <category>Content Marketing</category>
      <pubDate>Sat, 16 May 2026 22:50:43 GMT</pubDate>
      <author>contact@timwirzburger.com (Tim Wirzburger)</author>
      <guid>https://www.palisade-marketing.com/blog/case-study-350-increase-in-leads-with-0-ad-spend</guid>
      <dc:date>2026-05-16T22:50:43Z</dc:date>
    </item>
    <item>
      <title>7 Lessons Learned from Two Years of Freelancing</title>
      <link>https://www.palisade-marketing.com/blog/lessons-learned-from-two-years-of-freelancing</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.palisade-marketing.com/blog/lessons-learned-from-two-years-of-freelancing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.palisade-marketing.com/hubfs/image-png-May-04-2026-05-07-21-5253-PM.png" alt="Freelance Invoices" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="color: rgba(0, 0, 0, 0.9); background-color: #ffffff;"&gt;At the end of 2023, after working at HubSpot partner agencies for many years, I took the leap to freelance full time.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.palisade-marketing.com/blog/lessons-learned-from-two-years-of-freelancing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.palisade-marketing.com/hubfs/image-png-May-04-2026-05-07-21-5253-PM.png" alt="Freelance Invoices" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="color: rgba(0, 0, 0, 0.9); background-color: #ffffff;"&gt;At the end of 2023, after working at HubSpot partner agencies for many years, I took the leap to freelance full time.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21365213&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.palisade-marketing.com%2Fblog%2Flessons-learned-from-two-years-of-freelancing&amp;amp;bu=https%253A%252F%252Fwww.palisade-marketing.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Freelancing</category>
      <pubDate>Mon, 04 May 2026 17:16:46 GMT</pubDate>
      <author>contact@timwirzburger.com (Tim Wirzburger)</author>
      <guid>https://www.palisade-marketing.com/blog/lessons-learned-from-two-years-of-freelancing</guid>
      <dc:date>2026-05-04T17:16:46Z</dc:date>
    </item>
    <item>
      <title>6 Hard-Learned Lessons for Scaling Your Podcast</title>
      <link>https://www.palisade-marketing.com/blog/lessons-for-scaling-your-podcast</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.palisade-marketing.com/blog/lessons-for-scaling-your-podcast" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.palisade-marketing.com/hubfs/image-png-Jun-27-2025-12-51-15-1915-AM.png" alt="Lessons learned for scaling your podcast" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-weight: normal;"&gt;I began every class with the same line: "I'm going to share some of my industry secrets with you all, but there's a catch."&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.palisade-marketing.com/blog/lessons-for-scaling-your-podcast" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.palisade-marketing.com/hubfs/image-png-Jun-27-2025-12-51-15-1915-AM.png" alt="Lessons learned for scaling your podcast" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-weight: normal;"&gt;I began every class with the same line: "I'm going to share some of my industry secrets with you all, but there's a catch."&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21365213&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.palisade-marketing.com%2Fblog%2Flessons-for-scaling-your-podcast&amp;amp;bu=https%253A%252F%252Fwww.palisade-marketing.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Hockey</category>
      <pubDate>Fri, 27 Jun 2025 01:14:09 GMT</pubDate>
      <author>contact@timwirzburger.com (Tim Wirzburger)</author>
      <guid>https://www.palisade-marketing.com/blog/lessons-for-scaling-your-podcast</guid>
      <dc:date>2025-06-27T01:14:09Z</dc:date>
    </item>
    <item>
      <title>A Look Back on My Time with Dropping the Gloves</title>
      <link>https://www.palisade-marketing.com/blog/a-look-back-on-my-time-with-dropping-the-gloves</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.palisade-marketing.com/blog/a-look-back-on-my-time-with-dropping-the-gloves" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.palisade-marketing.com/hubfs/DtG%20John%20and%20Tim.png" alt="DtG John and Tim" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;"Hey, do you know John Scott?"&lt;/p&gt; 
&lt;p&gt;It wasn't a question that I was expecting to hear, sitting for a job interview for a small marketing agency in Traverse City, Michigan.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.palisade-marketing.com/blog/a-look-back-on-my-time-with-dropping-the-gloves" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.palisade-marketing.com/hubfs/DtG%20John%20and%20Tim.png" alt="DtG John and Tim" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;"Hey, do you know John Scott?"&lt;/p&gt; 
&lt;p&gt;It wasn't a question that I was expecting to hear, sitting for a job interview for a small marketing agency in Traverse City, Michigan.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21365213&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.palisade-marketing.com%2Fblog%2Fa-look-back-on-my-time-with-dropping-the-gloves&amp;amp;bu=https%253A%252F%252Fwww.palisade-marketing.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Hockey</category>
      <pubDate>Sun, 22 Jun 2025 23:51:33 GMT</pubDate>
      <author>contact@timwirzburger.com (Tim Wirzburger)</author>
      <guid>https://www.palisade-marketing.com/blog/a-look-back-on-my-time-with-dropping-the-gloves</guid>
      <dc:date>2025-06-22T23:51:33Z</dc:date>
    </item>
    <item>
      <title>5 of the Most Common SEO Mistakes (And How to Fix Them)</title>
      <link>https://www.palisade-marketing.com/blog/the-most-common-seo-mistakes-and-how-to-fix-them</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.palisade-marketing.com/blog/the-most-common-seo-mistakes-and-how-to-fix-them" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.palisade-marketing.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20workspace%20featuring%20a%20sleek%20minimalistic%20desk%20adorned%20with%20a%20laptop%20open%20to%20an%20SEO%20analytics%20dashboard%20The%20screen%20displays%20colorful%20graphs%20and%20metrics%20indicating%20website%20traffic%20and%20keyword%20performance%20Next%20to%20the%20la-1.jpeg" alt="SEO strategy and common mistakes to avoid" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-size: 16px;"&gt;Sometimes, SEO is like exercise.&lt;/p&gt; 
&lt;p style="font-size: 16px;"&gt;You can build a plan, dedicate yourself to sticking to it, and be very busy... yet see little to no results.&lt;/p&gt; 
&lt;p style="font-size: 16px;"&gt;Just like losing weight or building muscle, SEO (search engine optimization) isn't about doing as many exercises as you possibly can, but doing the &lt;em&gt;right&lt;/em&gt; exercises.&lt;/p&gt; 
&lt;p style="font-size: 16px;"&gt;I have worked with many clients who understand the importance of content marketing and committed themselves to publishing content regularly, yet see no results from it.&lt;/p&gt; 
&lt;p style="font-size: 16px;"&gt;There are often many reasons for this, but one of the most common is that they aren't following some basic SEO best-practices when it comes to their website health.&lt;/p&gt; 
&lt;p style="font-size: 16px;"&gt;It's not impossible to drive organic traffic if your website has issues like duplicate content, broken links, and slow load speed... but it's MUCH harder in those cases. All things being equal, if a search engine has to choose between prioritizing content from a healthy website and one with a myriad of technical issues, it's going to choose the healthy one.&lt;/p&gt; 
&lt;p style="font-size: 16px;"&gt;Here's a list of 5 of the most common SEO mistakes I've seen and how you can fix them—or avoid them altogether.&lt;/p&gt; 
&lt;h2&gt;1. Duplicate Content, Title Tags, and Meta Descriptions&lt;/h2&gt; 
&lt;p&gt;I can't tell you how many SEO Audits I've conducted in which my client had issues with duplicate content. Almost all of them, in fact.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.palisade-marketing.com/blog/the-most-common-seo-mistakes-and-how-to-fix-them" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.palisade-marketing.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20workspace%20featuring%20a%20sleek%20minimalistic%20desk%20adorned%20with%20a%20laptop%20open%20to%20an%20SEO%20analytics%20dashboard%20The%20screen%20displays%20colorful%20graphs%20and%20metrics%20indicating%20website%20traffic%20and%20keyword%20performance%20Next%20to%20the%20la-1.jpeg" alt="SEO strategy and common mistakes to avoid" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-size: 16px;"&gt;Sometimes, SEO is like exercise.&lt;/p&gt; 
&lt;p style="font-size: 16px;"&gt;You can build a plan, dedicate yourself to sticking to it, and be very busy... yet see little to no results.&lt;/p&gt; 
&lt;p style="font-size: 16px;"&gt;Just like losing weight or building muscle, SEO (search engine optimization) isn't about doing as many exercises as you possibly can, but doing the &lt;em&gt;right&lt;/em&gt; exercises.&lt;/p&gt; 
&lt;p style="font-size: 16px;"&gt;I have worked with many clients who understand the importance of content marketing and committed themselves to publishing content regularly, yet see no results from it.&lt;/p&gt; 
&lt;p style="font-size: 16px;"&gt;There are often many reasons for this, but one of the most common is that they aren't following some basic SEO best-practices when it comes to their website health.&lt;/p&gt; 
&lt;p style="font-size: 16px;"&gt;It's not impossible to drive organic traffic if your website has issues like duplicate content, broken links, and slow load speed... but it's MUCH harder in those cases. All things being equal, if a search engine has to choose between prioritizing content from a healthy website and one with a myriad of technical issues, it's going to choose the healthy one.&lt;/p&gt; 
&lt;p style="font-size: 16px;"&gt;Here's a list of 5 of the most common SEO mistakes I've seen and how you can fix them—or avoid them altogether.&lt;/p&gt; 
&lt;h2&gt;1. Duplicate Content, Title Tags, and Meta Descriptions&lt;/h2&gt; 
&lt;p&gt;I can't tell you how many SEO Audits I've conducted in which my client had issues with duplicate content. Almost all of them, in fact.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21365213&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.palisade-marketing.com%2Fblog%2Fthe-most-common-seo-mistakes-and-how-to-fix-them&amp;amp;bu=https%253A%252F%252Fwww.palisade-marketing.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>SEO</category>
      <category>Content Marketing</category>
      <pubDate>Mon, 28 Apr 2025 18:02:14 GMT</pubDate>
      <author>contact@timwirzburger.com (Tim Wirzburger)</author>
      <guid>https://www.palisade-marketing.com/blog/the-most-common-seo-mistakes-and-how-to-fix-them</guid>
      <dc:date>2025-04-28T18:02:14Z</dc:date>
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